Passive Pleasures

Having this week spent two and a bit days at the Money Gym Internet Business workshop in Gatwick, I used my flight back to Cork to make an action list for how to increase my passive income over the coming months.

And one of my first tasks was to set aside some time yesterday to look at earning some money from Google Ads.

This isn't the first time I've dabbled in Google Ads.  I used to have ad campaigns for selling posters, electronic rhythm sticks and toy fork lift trucks!  Why?  They were just products I came across that I felt people would want.  Troy posters for fans of Orlando Bloom, rhythm sticks for would-be rock drummers and cute little fork lift trucks for bored executives wanting to move their pens from one side of the desk to the other.

Of course the beauty of earning money on the internet is that I was being paid a small commission when people clicked on my Google ad and bought the products, yet I didn't have to store them, package them up or post them out.  I didn't even know where they were located - in a warehouse in Kent or L.A. or Taiwan - who knows?

So I've done it before and made a few spots but of course, people's interest in Troy was short-lived and the gift items were seasonal.  I had to find something new.

So I gave some thought to my next big movie star and replaced Orlando Bloom with Harry Potter.  I set up my new ad campaign and went happily about my business, only to check in a week or two later and find there was good news and bad. 

The good news was I was right, thousands of people were interested in Harry Potter posters, I'd had a fantastic click-through rate.  The bad news was the people clicking were four feet nothing and too young to own a credit card.  So I owed Google lots of dosh for my click-throughs but had made zero sales.

After that I lost interest.

This week's workshop got my taste buds for Google tingling again.  So I sat down and focussed on one of my hot niches, I went to Overture and checked out some keywords to see how often other people had searched the internet last month for my hot niche.

Interestingly, there wasn't as much interest out there as I thought there'd be but doing that search helped me see what people were looking for.

So then I popped along to Clickbank, where opening an account costs nothing, and searched for products in the area of my new hot niche.  When I found one I liked I became an affiliate with one little click that again cost me nothing.

And finally I went to my Google account and wrote my 3 line ad, told Google when I wanted my ad to appear ie which keywords would trigger it appearing followed by the maximum amount I wanted to pay if people clicked on it - which determines your position in the ads on the right hand side of the page.

I also set a daily price limit so I knew the maximum amount I'd have to pay for my ad assuming enough people were clicking on it in the first place.

Then I had a cup of tea.

24 hours later I went back and had a look at my statistics. 

I checked Google and found the click-throughs had cost me €2.

I checked Clickbank and saw I'd had one sale and earnt myself $14.

Taking into account that I'm working in two different currencies (must sort that!), I have made approx €10 in one day.

Now I'm not going to retire on €10 but multiply that by 365 and those couple of hours work could give me a very nice return.  My product isn't seasonal and isn't expensive so I could feasibly earn money from recommending it for more than just the year ahead.

And of course I can replicate (over and over again) the process I followed and have another ten ads for another ten products...

I'm being deliberately vague about my hot niche and my product because I want to see how my ad performs, whether it will need tweaking, whether I need to increase my keywords, increase the amount I'm prepared to pay per click etc.

And as I mentioned earlier on, as well as making money from Google Ads, I've lost money too.  But only because I didn't think through a campaign properly or structure an ad correctly or track my expenditure.

The acknowledged expert on Google Ads is Chris Carpenter who has written an excellent e-book, which means you can download it immediately, called Google Cash.  (And yes, that's an affiliate link!). 

Setting up a Google Ad is incredibly easy and therein lies the problem.  It's so easy to launch a campaign but there are tricks and rules to ensure your campaign doesn't lose you money.  Chris Carpenter's book is the Google Ads bible that will show you how to run the most successful, most profitable campaigns.  And enable you to make money while you sleep; passive pleasure -how hot is that!

Have fun!

Marion Ryan

Comments

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